Not all FAQs are created equal. While there is nothing like a personal invitation, a well written FAQ (Frequently Asked Questions page) can be a key factor in someone deciding to join a short-term mission trip. However, it is important to keep in mind several things when you are putting one together for your next trip.
Here are a few tips that we have learned over time:
1. Know your Audience – Every trip has a special audience. Knowing who you hope will be on the trip and who will be following it will help you craft both the questions and answers to that particular group, Are these students? Parents? Co-workers? Church members? Customize your FAQ to be most helpful for your particular audience.
2. Keep it Short – If you try to explain everything, you will loss your audience. Communicate what is important, but keep it brief and invite further questions as needed.
3. Add some Creativity – Be careful not to just copy an old version. Take some time to keep it fresh and accurate. You may even want to add some photos and videos to the same page to add help tell the story.
4. Location – Place the FAQ in an easy to find location. MissionMakr sets this up as the second tab on the LAUNCH Phase and comes with a FAQ template that will help you get started. Don’t feel like you have to use all of our suggested questions, but use them to get you started.
Remember, a well written FAQ used in conjunction with photos and videos can be a great way to attract others to join or follow your short-term mission trip.